PERANCANGAN APLIKASI SALON KECANTIKAN BERBASIS PHOENIX FRAMEWORK DENGAN METODE CONTENT BASED FILTERING DI KOTA MAKASSAR

Abstract

The swift expansion of the beauty sector in today's digital world, noticeably in Paccerakkang 
Village, Biringkanaya District, Makassar, provides a chance to utilize IT to boost both the 
ease of access and the excellence of services. The purpose of this study is to create a beauty 
salon app using the Phoenix Framework, which will employ a Content-Based Filtering 
strategy to deliver uniquely tailored service suggestions that align with what each customer 
likes. The creation of the system uses the MVC (Model-View-Controller) idea within the 
Phoenix Framework, and the Content-Based Filtering algorithm is put into action through 
the use of Term Frequency-Inverse Document Frequency (TF-IDF) along with Cosine 
Similarity computations. The system underwent testing utilizing the White Box Testing 
approach, ensuring that every part performed as expected. The results of putting it into 
practice reveal that the app has the ability to offer features for managing services for salon 
owners, facilitate online appointments for customers, and create a recommendation system 
that is customized to individual users and grounded in service similarities. Testing has 
verified that every function ran without errors and that the Content-Based Filtering technique 
successfully offered suggestions that were pertinent. Consequently, it is predicted that this 
application will improve the availability of information, streamline operations, and raise the 
level of satisfaction experienced by customers within the local beauty salon market.