Studi Kelayakan dan Penerapan Kewirausahaan Dalam Bisnis Startup: Analisis Peluang dan Tantangan

Abstract

In the modern business era, information systems are crucial for startups. These systems regularly record transactions and support analysis, decision-making, and planning. Additionally, this research highlights the importance of feasibility studies and entrepreneurship in facing challenges and opportunities in a dynamic business environment. Startups focusing on innovation and rapid growth often face challenges such as intense competition, limited capital, and technological changes. Therefore, analyzing opportunities and challenges is vital for their success.

This research employs a literature review method with a critical evaluation of relevant sources. The results show that identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) is key to competing in business. Case studies of PT. Goto Gojek Tokopedia and PT. Bukalapak.com emphasize the importance of SWOT analysis in developing business strategies. A feasibility study of online transportation business GO-JEK in Kudus Regency also shows positive impacts for the community and local government, and it is deemed feasible to proceed based on various feasibility aspects. Furthermore, the financial analysis of the startup Ayam Goreng Si Mbok Desa shows a profitable investment with positive indicators of NPV, IRR, BEP, and Profitability Index. Technological innovation, as demonstrated by Amazon, underscores the importance of technological adaptation and a focus on customer experience to compete in the e-commerce industry.