MSME Competitive Strategy After Covid-19 in Pekalongan City (Case Study of Agifa Batik)

Penulis

  • Reza Amalia Magister Management, Faculty of Economics and Business, Hasanuddin Penulis
  • Ria Mardiana Magister Management, Faculty of Economics and Business, Hasanuddin Penulis
  • Andi Reni Magister Management, Faculty of Economics and Business, Hasanuddin Penulis

DOI:

https://doi.org/10.34207/

Kata Kunci:

Competitive Strategy, SWOT Analysis, MSME

Abstrak

Batik is a characteristic of Indonesian culture that has great economic potential for Indonesia. However, the large number of Batik business actors in Pekalongan City shows competition. To be able to survive and thrive, proper analysis is needed to find out the right strategy to face competitors. The determination of the strategy of Agifa Batik MSMEs using SWOT Analysis which is classified with IFE and EFE matrices to find out the internal factor score is 2.7 and the external factor is 2.4 which means that the position of Agifa Batik MSMEs is in a developing position. From the SWOT analysis, Agifa Batik MSMEs can take advantage of their strengths and opportunities into a stronger strategy and existing weaknesses and threats can be overcome by looking at the opportunities they have.

Unduhan

Diterbitkan

30-06-2023

Cara Mengutip

MSME Competitive Strategy After Covid-19 in Pekalongan City (Case Study of Agifa Batik). (2023). Paulus Journal of Accounting (PJA), 4(2), 113-121. https://doi.org/10.34207/

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