Road User Satisfaction Analysis on the Bolu–Rantepao Road Segment
DOI:
https://doi.org/10.52722/wvy9qf17Keywords:
user satisfaction, road service performance, linear regression, IPA, North TorajaAbstract
This study aims to analyze road user satisfaction on the Bolu–Rantepao corridor, one of the main road corridors in North Toraja Regency that supports both local and regional mobility. Five road service variables were evaluated, namely road physical condition (X₁), traffic flow performance (X₂), safety and lighting facilities (X₃), environmental comfort and pedestrian facilities (X₄), and traffic management and regulation (X₅). This research employed a quantitative approach through a questionnaire survey involving 100 respondents. Data analysis was conducted using multiple linear regression to examine the influence of road service variables on user satisfaction (Y), along with Importance–Performance Analysis (IPA) using the derived importance approach to identify service improvement priorities.
The regression results indicate that road physical condition (X₁) and traffic flow performance (X₂) have a positive and statistically significant effect on road user satisfaction, while safety and lighting facilities (X₃), environmental comfort and pedestrian facilities (X₄), and traffic management and regulation (X₅) do not show a significant effect. The IPA results reveal that road physical condition (X₁) falls into Quadrant I as the top priority for improvement due to its high importance but low performance, particularly related to pavement condition, road markings, and signage at certain segments such as the Sa’dan River bridge. Meanwhile, traffic flow performance (X₂) is positioned in Quadrant II, indicating that its current performance should be maintained. These findings provide clear and practical guidance for local authorities in formulating effective and targeted road service improvement strategies.
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