NEW PLN MOBILE INNOVATION: TECHNOLOGY ACCEPTANCE MODEL

Abstract

This study aims to measure the extent of public acceptance of the latest innovation of New PLN Mobile based on SwaCam Technology. This research is a quantitative study using simple linear regression and multiple linear regression methods. Where the sample in this study were people who used PLN services who were domiciled in the South
Sulawesi, Southeast Sulawesi and West Sulawesi regions. Data wa collected using an online questionnaire distributed through various social media platforms. Furthermore, the results showed that Perceived Usefulness and Perceived Ease of Use have a significant effect on Attitude Towards Using. Furthermore, simultaneously, Perceived Usefulness and
Perceived Ease of Use have a significant effect on Attitude Towards Using. Then, Attitude Toward Using has a significant effect on Acceptance of SeaCam Technology. In the end, simultaneously, PU, PEoU, ATU have a significant effect on Acceptance of SeaCam
Technology.