Strategi Penargetan Berbasis Kebutuhan Film "SOLATA": Menciptakan Keunggulan Kompetitif Melalui Segmentasi dan Pemosisian di Industri Perfilman Indonesia. Paulus Economics and Business Review, [S. l.], v. 5, n. I, p. 392–397, 2026. Disponível em: https://ojs.ukipaulus.ac.id/index.php/pebr/article/view/1419. Acesso em: 24 apr. 2026.